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  • How Web Optimization Experts Boost Marketing

    How Web Optimization Experts Boost Marketing

    In previous blogs, the Seek Marketing Partners team has spoken at length about the great work that our website optimization experts do for our clients. We’ve also offered many marketing tips to our readers – either something aimed specifically at helping businesses succeed online or some more traditional marketing wisdom.

    The one thing we haven’t yet addressed is how website optimization experts and your marketing team can work together to create amazing results, and how SEO experts can boost the results you see from your online marketing efforts. However, today is the day that we address that oversight, and show you how the two disciplines can work together to great effect…

    Are you ready? Then let’s get started!

    1: Website Optimization Experts Boost Marketing and Improve Site’s Visibility

    SEO experts have the ability to boost your online presence.

    We’ll be delving into some of the other benefits of hiring SEO experts and having them perform Search Engine Optimization on your site later in today’s blog – but let’s not forget the primary task that a website optimization expert is looking to accomplish too… First and foremost they will be working to make your site more visible and more appealing to search engines – and that definitely can have big benefits for your business and digital marketing efforts.

    If that site optimization work is done successfully, the end result will be your website moving up in the search engine rankings – and as the search engine optimization experts at Seek Marketing Partners know, the closer you can get to the top of the list (especially if you can make page one, or more specifically the TOP of page one), the more traffic you’ll see on your site when website optimization experts boost marketing.

    2: Expert Web Optimizer Makes You More Trustworthy

    Building trust is essential for growing your online business.

    When we talk about ‘trust’ here, website optimization experts like the Seek Marketing Partners team should know that there are in fact two different things to consider. One is how much faith the humans running web searches put in the websites they see at the top of the results they’re given, and the other is how much the search engines themselves believe that your various pages (and your site as a whole) are a reputable source of quality information.

    The ultimate ‘dream’ goal for any search engine is to have anyone who runs a search find exactly what they’re looking for with the first result they click on. As any website optimization expert worth their salt will tell you, in each and every case the results that are returned for a given search term, and the order in which they are presented, is determined by an algorithm. Two of the many values that search engine algorithms track are called ‘Page Authority (or ‘P.A.’) and ‘Domain Authority’ (or ‘D.A.’).

    ‘Authority’ is essentially how much the search engine believes that a given page (and your web domain as a whole) ‘knows what it is talking about,’ and trusts it to be a source of reputable, useful information. Pages and domains with high authority are seen as more likely to be relevant to a user’s search, and so a high P.A. and/or D.A. can positively influence where you sit in the rankings. Our success in SEO as a digital marketing agency is evident because we know techniques that can help build authority for a given page or domain. With that page or domain’s authority comes a better reputation, more trust from the various search engines, and a better ranking.

    We can’t ignore human behavior here either. Humans trust that their search engine of choice does a good job and that it will weed out malicious, fraudulent, or otherwise harmful pages – at least from the top echelons of the results pages. As a result, humans have an implicit trust in the websites they find at the top of a search engine’s organic (i.e. non-paid) rankings… It’s that feeling of ‘if they were cowboys or con artists, they wouldn’t be there.’ Because of this implicit trust, website optimization experts boost marketing and positively influence your reputation with possible clients – online and off – via their work.

    3: Experts Can Get Your Customers Where You Want Them to Be

    Because they are able to influence where the various pages within a website rank, website optimization experts are also able to direct traffic to a certain degree, and influence the routes people take – both to get to and move around within – your website. Good website optimization experts have the ability to create awesome pages that Google and other search engines will love. Pages that they will want to put towards the top of their rankings, and show to the human beings that you want to buy your products or services.

    These pages are likely to be trusted by the people that click them – we discussed why in point two above – but their real job is to get the human beings ‘through the door’ and onto your site. Once there – just like you’d have signage in a supermarket showing people where the thing they want to buy is, as well as special offers and sales displays to motivate impulse buys – good website optimization experts are able to use a mixture of web links to various ‘money pages’ on your site – as well as marketing techniques like calls to action and fear of missing out (FOMO) – to direct visitors on to places where they can spend money, and motivate them to do so.

    4: Experts Help to Create a Steady Stream of New Prospective Customers and Leads

    SEO success depends on expert website optimization teams.

    As the Seek Marketing Partners website optimization experts like to say: “Content is king” in SEO – and as we’ve seen above, if you want to rank well then your site needs to provide real value to the people that visit it. The way you do that is through good content that has also been well optimized.

    How can having a website optimization expert work on your content help your digital marketing efforts? Well, search engines love content that is always relevant, because there’s a constant stream of people searching for it. Sure, fidget spinners and Gangnam Style were huge back in their day – but those trends died off and nobody’s Googling them in 2020. Instead, you want something that isn’t tied down to a particular point in time and is always useful – so-called “evergreen content.”

    If your graphic design experts create a highly visible content for a product that people are always looking to buy, or tap into one of those search terms with a great piece of well-optimized content… BOOM – you’re on page one for a term that gets a high volume of searches right now, and that will also keep getting those searches as time goes on. That steady stream of searches can then translate into a steady stream of leads and business inquiries for you.

    5: Optimization Experts Can Keep You in Your Customers’ Minds

    We’re sure in the past that just like the website optimization experts at Seek Marketing Partners, you too have been interested in buying a product or service from a company, not been ready to make a decision or a purchase there and then, but signed up to a website’s mailing list as a reminder to yourself. You may also have signed up after making a purchase to stay up to date with new products or offers that may be introduced.

    As part of the “directing traffic” work that we talked about in point three, one thing that a website optimization expert can do is direct people to sign up to your newsletter – meaning that they will then get regular updates and reminders about your existence and their intention to buy from your email marketing efforts.

    Search optimization experts, however, know that there are even more channels that they can be reached through too. Once they make that first search and click your link, you’re in their web history – and the following should hold true (at least until they clear their cache…):

    Any time a user types a partial match to your website address or the search term they used to find you, they should show up as an autocomplete option. Because they’ve visited your site or performed a related search, if you’re running a PPC search engine or display network ad campaign your ads should be included in the marketing mix presented to them as they browse websites in general, and if you’re running YouTube ads they should see those too.Just think of all of that repeated exposure that you don’t have to lift a finger for, all coming from a single search and click… Website optimization experts boost marketing by earning that click in the first place. The way you do that is by having a website optimization expert work on your site so that it is trusted by both the search engines and the humans that use them, and so that your link is riding high in the rankings – ready and waiting when that click comes.

  • Social Media Marketing: 6 Tips for Instagram in 2020!

    Social Media Marketing: 6 Tips for Instagram in 2020!

    Our Instagram community is very important to the Seek Marketing Partners team. Bury’s top digital agency want our Instagram page to be as big as we can make it. During our efforts to make that happen we’ve found and developed a number of techniques that you too can use to boost your own Instagram community, and your social media marketing potential on the platform. So, join your leading provider of digital agency services today, as we share some of our Instagram knowledge…

    1) Recruit New Community Members

    A top digital agency like Seek Marketing Partners knows this key truth of Instagram and integrating Instagram marketing tools. In order to continually grow your page and the social media marketing potential that comes with it, you need to be continually recruiting new members. The way to find new targets for client engagement is by using hashtags. Find out where your fans hang out and go there yourself, offering feedback and comments. Seek Marketing Partners – the people behind the best digital agency services and social media marketing content in Bury – offer the following advice… Be honest, offer insight where you can, and avoid posts that are easily replied to with likes or emojis.

    2) Engage & Reply to Comments Thoughtfully

    When dealing with your own page, top-quality social media marketing content can be a great hook to get people ‘through the door’ (And if you want some, give us a call – Ed). However, you won’t see many repeat visitors if that’s all you have to offer. You need to get out there and get to know your followers too.

    The team at Bury’s top digital agency see social media as a busy bar. Each prospective customer is that dusky, mysterious beauty in the corner that’s caught your eye. You might want to introduce yourself, but say the wrong thing and it’s all over before it’s even begun. What would you do in that bar? Charge straight in, or take a moment, think about what you could say that would get them to say something back (sparking a conversation), and THEN make your move? Exactly.

    3) Optimise Your Social Media Marketing Content for Marketing

    This is really more a case of good marketing practice than anything else. Nevertheless, Seek Marketing Partners – the top digital agency in Bury – feel it’s worth the reminder. Quite simply, don’t forget to make sure that your social media marketing posts include a call to action and/or a question. As professional providers of digital agency services, our team know that without these things there could be little to provoke any action from the people that see the content. Without this interaction, your ‘social media marketing post’ becomes just a ‘social media post’ like any other.

    4) Share Feed Posts in Stories

    This is a long-requested feature in Instagram, and now it’s here! In our opinion, the ability to share posts as part of a story is almost made for social media marketing. Indeed, there are a number of cool ways to use this in your social media marketing offering. From sharing ‘#NoFilter’-style images from your newest and most satisfied customers offering a ‘real-world’ view of your products, to the ability to now plan for and create ‘hybrid content’… Stories designed to include posts, and posts designed to work well as part of a story. We know – as any decent provider of digital agency services should – just how useful this could be for some people!

    5) Social Media Marketing Video Content on Instagram

    The experts at the top digital agency in Bury know that Facebook’s recent move to put influencers and the products they endorse in the spotlight – via Brand Collabs Manager – could make IGTV a viable social media marketing alternative to YouTube… What’s more, elsewhere the new ‘Reels’ feature could do something similar for Music and other short-form video. This would take the platform back out of TikTok’s shadow. So, the advice of Seek Marketing Partners’ social media marketing specialists is to watch this space. Especially if you’re an influencer or on the music scene, 2020 could be the year that Instagram video becomes one of your most important digital agency services!

    6) Shop Directly from the Platform

    From a feature that will benefit some, we close with one that should benefit every business on Instagram. Yes, for the last few months you’ve been able to buy products directly on the platform. This has started with a select few worldwide brands, but should the feature prove successful – and in the opinion of the top digital agency in Bury there’s no way it won’t be – we’d expect to see it rolled out to smaller retailers and eventually become available to any business that wants to use it. Finally, you can seamlessly integrate your Instagram social media marketing and the purchasing experience… And as Bury’s top digital agency, Seek Marketing Partners know that the less hassle a purchase process is to complete, the more people are likely to go through with it. Again… watch this space folks!So there you have it, Seek Marketing Partners’ six top tips for social media marketing on Instagram in 2020! Don’t forget though, if you want some more expert advice on all things social media marketing, web design, SEO and more, get in touch with the leading provider of digital agency services in Greater Manchester by calling +44 (0) 161 768 7372, visiting our office at 10 St. Marys Place, Bury, England, BL9 0DZ, or reaching out on Facebook, Linkedin– or of course – Tiktok!

  • The Legend Of Vox Machina: Seek Marketing Partners’ Day Off

    The Legend Of Vox Machina: Seek Marketing Partners’ Day Off

    The Seek Marketing Partners team can’t wait for Autumn 2020 now, just imagine it – Storm Gareth will be over and done with, Brexit will be sorted one way or the other (hopefully), and roleplaying streamers Critical Role are scheduled to release an animated special!

    For those of you not in the know, Critical Role are a group of voice actors and friends who also enjoy roleplaying (just like Seek Marketing Partners in that respect). They stream their campaigns on Twitch, and the popularity of those streams has since seen Critical Role branch out into live shows, books, podcasts, even a series of comics.

    The sheer life that a group of voice actors can bring to their roleplaying characters is awesome on its own,… And yet a good deal of inspiration for their diversification into other projects comes from the group’s fanbase. Dubbed ‘Critters’, they have always been a ready source of fan art, other creative projects and ideas. Add these together and it’s not hard to see why Critical Role are making great strides!

    The logical next step for the group was to go back to their roots and take Critical Role into animation. In fact, it’s a dream they’ve had for some five years. A kickstarter was set up to fund the project and… Well, Seek Marketing Partners can’t be the only people excited at the prospect. The pledges came rolling in and Critical Role reached their $750,000 goal in just ONE HOUR. The project has since reached 954% of its original goal (that’s not a typo), giving the group over $7 million after just ten days. It also gives them the 9th most successful Kickstarter of all time!

    So what’s it all about?

    Here’s what we know. The show is titled ‘The Legend of Vox Machina’, and as you might expect it is being voiced by Critical Role. Set before their first streamed roleplaying campaign it’s a prequel of sorts, and celebrity cameos have also been promised.

    Seek Marketing Partners really trust that Critical Role will get things right though, and a big chunk of that trust comes from the people they’ve trusted production to. Indeed, veterans of several animated series are involved in this project. Chris Prynoski’s ‘Titmouse inc.’, the team behind ‘Metalocalypse’ and ‘The Venture Bros.’ will handle the visuals. The story comes from Jennifer Muro, who has written for Marvel’s Spider Man’, ‘Justice League: Action’ and other animated series.

    Now, their project was never intended to be an animated series… Only one 30-minute special was planned when the Kickstarter went live. However, with the support Critical Role have gotten that has changed. With their current funding six 22-minute episodes can be made, but that could certainly increase if enough money is raised. The even better news for us at Seek Marketing Partners and other fans of Critical Role? There are already plans for more episodes, as well as one-off specials based on other roleplaying quests. All backers have to do to see them, is help Critical Role meet their stretch goals.

    There is of course some awesome swag on offer for backers too, including soundtrack downloads, stickers, art prints, dice sets, playing cards and more, so if you’re as interested in the project as Seek Marketing Partners are, why not head on over to Kickstarter and pledge?

  • Seek Marketing Partners’ Seven Super Tools for Instagram Marketing!

    Seek Marketing Partners’ Seven Super Tools for Instagram Marketing!

    This week Seek Marketing Partners take time out to pass along some insider knowledge to all you SME owners… And we’re talking the kind of thing that usually only other social media companies in the UK and worldwide would know about. So read on, as our team fill you in on some of the best tools out there for Instagram marketing. We’ll even start off this list with one that we use ourselves… A tool we think EVERYONE should be using to make their Instagram marketing experience easier – whether you’re a professional social media marketing agency or a business owner providing your own social media marketing services. Are you ready? Then let’s begin!

    Hootsuite

    Hootsuite is an intuitive, easy to use scheduling tool that will make planning your Instagram marketing content easy. As promised in the intro we use Hootsuite ourselves, as do a lot of other companies offering Social media marketing services. As a result we can vouch for its simple but effective, and easy to understand nature. For Seek Marketing Partners, Hootsuite is the first step on the road to Instagram marketing success!

    Linktree

    Firstly, we have covered Linktree in depth in a previous blog post… So be sure to check that post out too later on! In brief though, Linktree helps your chosen social media marketing agency add extra links to your Instagram bio. That lets you raise your Instagram marketing game five-fold compared to everyone who’s still getting by with the single link Instagram gives you by default.

    Combin

    Combin helps your Instagram Marketing effort by offering insights into your current audience. In short, it shows you how you (or the social media marketing agency providing your social media marketing services) can grow that audience organically. Know where your audience is located, what hashtags they use, and more… Then find like-minded people who haven’t connected with you yet. Get the same power social media companies in the UK and abroad have. All by installing Combin and linking it to your account!

    Socialrank

    Incite and be prepared for the growth that top quality social media marketing services can bring by using Socialrank. Feel like a professional social media marketing agency as you get insights into a variety of key data points and follower demographics. That’s just the kind of info we and other social media companies in the UK can see… And Socialrank also gives you the power to organise and filter your audience based on a number of metrics. The golden rule for anyone providing social media marketing services is to ‘give the people what they want’. Well, Socialrank is a very effective tool for doing just that!

    Socialinsider

    Socialinsider is your agent in the competition’s ranks when it comes to Instagram marketing. This tool lets you see what your competition is doing with their own Instagram Marketing, what’s working for them, what isn’t and so on. The ability to look at historical data is really useful too. Using it, you can see what today’s Instagram marketing giants were doing back when they were your size, and have your social media marketing agency (or yourself, if you’re providing your own social media marketing services) adopt a similar approach. With Socialinsider, there’s no more need for guesswork!

    Squarelovin

    Squarelovin is in our opinion the best tool out there for making use of user-generated content. Collate that great content, share it, and use it in your own Instagram marketing to show your fans some love! Squarelovin will help you find awesome content and forward it on easily… and you’ll also receive crucial analytics data that a social media marketing agency, or anyone providing social media marketing services should be aware of…

    Iconosquare

    However, if you don’t want to be dealing with all of these Instagram Marketing tools individually, you’ll want to consider the last tool on our list. Icoosquare combines the scheduling capabilities of Hootsuite with the analytics of Socialrank and Combin. So, if you’re not signed up with a social media marketing agency and you’re providing your own social media marketing services, Iconosquare could offer you the most bang for your Instagram marketing buck!

    These are some of the tools that boost productivity and ease your Instagram content creation process. Moreover, these tools help you to schedule your post. But you need an analytical tool to read your audience and their demographics—Instagram Insights is the right analytical tool built by Instagram itself.

  • The Benefits of Digital Marketing for Accountants

    The Benefits of Digital Marketing for Accountants

    In an era where digital presence has become indispensable, the necessity of digital marketing transcends industries and professions, includingf the field of accounting. More than just number-crunchers, modern accountants must position themselves effectively in the online marketplace to attract, retain and engage clients. This is where “digital marketing for accountants” comes in, a strategy to bolster online visibility, establish a strong brand, and ultimately, drive business growth.

    Why Digital Marketing for Accountants is Essential

    Digital marketing has transformed the way businesses operate, and accounting firms are no exception. In the era of digitisation, accountants who leverage digital marketing for accountants stand to reap several benefits.

    Expanding Your Reach

    Global Audience

    Digital marketing for accountants allows them to reach potential clients beyond their local vicinity. By leveraging digital channels, your services can be exposed to a global audience, expanding your potential client base.

    Targeted Approach

    Digital marketing for accountants offers tools and techniques that enable targeted marketing. You can reach the right people, at the right time, with the right message, improving your conversion rates.

    Establishing Authority and Credibility

    Thought Leadership

    Content marketing, a vital component of digital marketing. Digital marketing for accountants can help establish themselves as thought leaders in their field. By producing high-quality, useful content, you can earn the trust of potential clients.

    Building Trust through Social Proof

    Social media platforms, customer reviews, and testimonials can all contribute to an accounting firm’s online reputation. Positive reviews and a strong social media presence can significantly enhance credibility and trust.

    Key Components of Digital Marketing for Accountants

    Digital marketing is multi-faceted, encompassing various techniques and strategies. For accountants, certain components are particularly crucial.

    Search Engine Optimisation (SEO)

    Why SEO is Important for Accountants

    SEO is crucial for accountants to improve their online visibility. By optimising your website and content for search engines, you increase the chances of potential clients finding your services when they search online.

    Web Design

    First Impressions Count

    Your website is often the first point of contact between you and potential clients. A professionally designed, user-friendly website can create a positive first impression and increase the likelihood of visitors engaging with your services.

    Social Media Marketing

    Engaging with Your Audience

    Platforms like Facebook, Twitter, and LinkedIn provide excellent opportunities for accountants to engage with their audience, share valuable content, and build a loyal following with social media marketing.

    Content Marketing

    Showcasing Your Expertise

    Content marketing enables accountants to showcase their expertise and provide value to their audience. It plays a crucial role in attracting and retaining clients.

    Pay-Per-Click (PPC)

    Immediate Visibility

    PPC advertising can provide immediate visibility for accountants on search engines. It is a cost-effective method to drive targeted traffic to your website.

    Why Partner with a Digital Marketing Agency?

    Expertise and Experience

    Partnering with a digital marketing agency provides access to a team of experts with experience in delivering effective digital marketing strategies.

    Time and Resource Efficiency

    A digital marketing agency can manage all aspects of your online marketing, freeing up time for you to focus on your core business functions.

    FAQs

    How does digital marketing for accountants differ from traditional marketing?

    Digital marketing for accountants differs from traditional marketing in its use of online channels to reach and engage with potential clients. It includes techniques such as SEO, content marketing, social media marketing, web design, and PPC, which can be more cost-effective and targeted than traditional methods.

    What role does content play in digital marketing for accountants?

    Content plays a crucial role in digital marketing for accountants. By creating high-quality, relevant content, accountants can showcase their expertise, provide value to potential clients, and improve their website’s SEO.

    How does digital marketing for accountants improve client acquisition?

    Digital marketing for accountants can significantly improve client acquisition by increasing online visibility, targeting specific demographics, and engaging with potential clients through various digital channels. It enables accountants to reach a global audience and attract clients who are actively seeking their services.

    Can digital marketing for accountants help with client retention?

    Yes, it can also help with client retention. By consistently providing valuable content, maintaining a strong online presence, and using digital channels to engage with clients, accountants can foster long-term relationships and client loyalty.

    Conclusion

    In conclusion, the digital age demands that accountants evolve beyond their traditional roles. Embracing “digital marketing for accountants” is no longer optional; it’s a strategic necessity to remain competitive and relevant. Our team at Seek Marketing Partners is adept in SEO, web design, social media marketing, content marketing, and PPC, ready to propel your accounting practice to new heights. Connect with us on Facebook, Tiktok, or LinkedIn or simply contact us today to learn more about how we can help. Together, let’s shape the future of your accounting practice.

  • Best Ways To Increase Instagram Engagement Rate & Grow A Community

    Best Ways To Increase Instagram Engagement Rate & Grow A Community

    Ever thought of how the business profiles increase Instagram engagement? If you’ve been a regular reader of our Seek Marketing Partners blog then you’ll know just how proud Seek Marketing Partners are of our Instagram page. In short, we feel that if you like our Instagram page, you’ll like us. Our Instagram community (and its engagement rate) are very important to the team. We want both to be as big as we can make them.

    In making that effort we’ve found and developed a number of techniques that you too can use to boost your own Instagram community and increase Instagram engagement easily, and we’re happy to share those with you now.

    First, Reply To Comments Thoughtfully

    The best way to increase engagement on Instagram is to involve seeing social media as a busy bar. Each of your prospective customers is that dusky, mysterious beauty in the corner that’s caught your eye. You want to go and introduce yourself, but say the wrong thing and it’s all over before it’s even begun. What would you do in that bar? Charge straight in LOL’ing like a madman?

    Or would you take a moment, think about what you could say that would get them to say something back (sparking a conversation), and THEN make your move? Exactly.

    Ask Questions At The Beginning To Increase Instagram Engagement

    The best and easiest way to grow your client engagement is to ask for it! Think how many times you’ve been asked for directions, if you want a brew, what time it is etc. Now, how many times have you instinctively given an answer? Yup, us too, and people do the same thing on social media. All of those answers count as increasing engagement for you, and will boost your engagement rate! If you’re new to this then start small.

    Take a look at your Instagram community for designs or images you like and ask your graphic design provider to prepare that type of visuals.

    Always Include A Call-to-action

    The Seek Marketing Partners team will all admit to ‘liking’ something once or twice purely because we were asked to. And that’s precisely WHY people ask! By using a call to action you’re not ‘begging’ your Instagram community to help you out… You’re reminding them that you value their opinion and that they have the option to provide it.

    In many cases, they’ll be happy too as well. Remember, that communication – which counts as the biggest opportunity to increase client engagement for you – is also a chance for them to interact with someone whose content they enjoy.

    Think of it as a scaled-down version of them meeting their favourite singer, or sports star. Adding stories with a call to action has a better possibility to increase Instagram engagement. Sharing important information in carousel posts also helps.

    Engage With Your Own Instagram Community

    Just like in business, it’s not enough to get people ‘through the door’, you need to give them a reason to come back time and again. Great content – such as the content Seek Marketing Partners can provide – is part of that, but you won’t see much improvement in your Instagram engagement rate if that’s all you have to offer. You need to get out there, get to know your followers and make time to talk to them.

    It’s about showing that you appreciate them as much as they do you, and appropriately, giving them the kind of posts and client engagement that you’re looking for can often lead to the favour being returned on your page, not only by your followers but by their followers too. Again, all of that will improve your client engagement, engagement rate, and very probably your Instagram community itself too! Speaking of which.

    Recruiting New Community Members Will Help You To Increase Instagram Engagement A Little More

    In order to increase the Instagram engagement rate continually, you need to recruit new members to your community. You can also go for social media marketing services to build your community.

    The way to find new targets for client engagement is by using hashtags. Find out where your fans hang out and go there yourself, offering feedback and comments. Build conversations just as you would on your own page from there, and remember – you’re giving the other creators the exposure that they want on Instagram too, so don’t be shy!

    Whatever you put must appear ‘organic’ though – generic one- or two-word posts might give the reader the impression that you’re only after likes and follows, or worse, that you’re a bot – so be honest, offer insight where you can, and avoid posts that are easily replied to with likes or emojis.
    So there you have it, Seek Marketing Partners’ top five tips to increase Instagram engagement, and grow your engagement rate on Instagram. Don’t forget though, that if you want some more expert advice on all things social media, web design, SEO and more get in touch with the Seek Marketing Partners team by calling 0161 761 1800, or visiting our office at 151 The Rock, in Bury!

  • Seek Marketing Partners: A Digital-First UK Video Marketing Agency

    Seek Marketing Partners: A Digital-First UK Video Marketing Agency

    We’re Your Top Quality Video Marketing Agency | Seek Marketing Partners Best Video Marketing agency you can rely on to make a real contribution to your digital marketing efforts, reach out to the Seek Marketing Partners team today!

    Seek Marketing Partners is a UK video marketing agency with forward-thinking strategies that shape an impactful campaign. Our creativity leads the way to success in connecting your brand with the right target audience.

    Creating high-quality video strategies

    As premier digital marketers, the Seek Marketing Partners team designs, develops, and executes a full-suite video marketing campaign that fits your brand. With decades of combined experience, we understand the inner workings of online marketing and know what you need to boost online sales and brand recognition.

    Video content agency

    Our high-quality video campaigns are shaped to your brand’s needs, targets, and ultimate goals. We deliver your story across the best channels to the right demographics that matter to your company. Whether you require filming or an animation video, our experts can take care of the specifics for you. The Seek Marketing Partners approach to video marketing has proven to be the right choice for companies across the globe.

    Video Marketing

    Digital video strategies best demonstrate your brand’s product or service, presenting opportunities for conversions and brand awareness to the viewers.

    Digital Marketing

    The content our video marketing agency produces will be published to the right platforms and evaluated using key metrics to know which tactics need optimisation.

    Video Agency

    Our full-suite video marketing services are industry-leading and can be seamlessly implemented into your comprehensive marketing campaign.

    Other Services [VIEW ALL SERVICES]

    Click to find out more about Seek Marketing Partners’ work with Surreal Cereal helped them decrease their ad spend and generate even more leads – check it out!

    Click to find out more about Seek Marketing Partners’ work with Doors 2 Go helped them decrease their ad spend and generate even more leads – check it out!

    Click to find out more about Seek Marketing Partners’ work with Houst helped them decrease their ad spend and generate even more leads – check it out!

    Improving ROI with video marketing

    Visual strategies are an essential tool that should be in your marketing arsenal. The incentives for video content are unparalleled when it comes to conveying brand messaging and offerings to audiences. Video can be implemented and accessed on any platform, whether desktop or mobile.

    Around 87% of marketers reported seeing positive return on investment or ROI from video marketing efforts in 2021. It demonstrates how video is shaping the world of digital advertising, making it invaluable to any marketing project.

    Our UK video marketing agency

    Strategising

    Effective video content starts with a robust strategy that covers everything, from the conceptualisation stage to data auditing. We create valuable videos for businesses of every niche and size, developing campaigns that move the right audience. We cover analysis and research, industry insights, PR support, and other crucial elements of digital strategy.

    Creating

    Our passion for originality seeps through the videos we build for you. We have a team of creatives who are ready to develop exceptional ideas and concepts that fit your brand. We convene with you to marry our expertise and your insights into a storyboard that tells your message. Whether you need advice on realising your ideas or a fully hands off approach, Seek Marketing Partners is a UK video marketing agency you can trust to bring creativity to any project, big or small.

    Producing

    Video campaigns can come in many forms, and can be challenging to know which services you need. Whether you are filming, CGI, animation, AR or VR, stop motion, social media video, and more, our video marketing professionals are up for the challenge. With our range of services, we can produce the perfect content for your audience and chosen channel.

    Executing

    Our video marketing campaigns are optimised for success. We meticulously track your videos using key metrics and ensure that we arrive at the most ideal results that match your requirements. We work to achieve positive ROI and higher conversion rates via the videos we produce. Partnership with Seek Marketing Partners means building a fully optimised campaign that’s built to last.

    Conveying your message

    All great marketing campaigns start with strong strategic planning. Our UK video marketing agency helps you tell the story of your brand, narrating it in your voice and language. Our team of videographers, animators, and producers work together to deliver video content that shows the world your brand as you see it.

    On-location filming

    Give your audience a glimpse of your brand’s personality with on-site shoots that we can produce for you. Our creatives can bring over our expertise to shoot, edit, and finalise demos, promotions, interviews, and more.

    Animation services

    We have motion graphic experts that know 3D and 2D video creation, allowing you to present your story in animated form. We use top-notch software, equipment, and techniques that allows us to produce animated videos in the format you need.

    Video editing

    Weaving your message takes the creation of the storyboard and obtaining the right footage and B-roll that make the final cut. Seek Marketing Partners has a sure-fire editing process that finalises your video content, all the way through the post-production process.

    Full-suite production

    Impactful videos are what we create, shaping brand experiences right at our headquarters. We boast the equipment, technology and talent to create high-quality news, ads, interviews, updates, demos, and all other types of content for your company.

    Explainer videos

    Explainer videos are invaluable for conveying your brand offering to consumers. Our video content can be in any format you need, helping you close deals quickly and nurture your leads. We make step-by-step videos that are easy to understand.

    Video blogs

    No other channel delivers communication as directly as video blogs, and they’re a useful asset in your marketing strategy. We know how to produce a consumable, video blog that boosts online engagement and lead generation for your brand.

    Event coverage

    Live events with customers are great opportunities to convey brand messaging, but the promotional efforts don’t have to stay on location. Professional video to share the success of these events to your online audience offers remarkable results for your marketing campaigns.

    Why Seek Marketing Partners?

    Forward thinkers

    Our UK video marketing agency produces content that trends while standing up to the tests of time. When you let us handle your video campaigns, we will make sure to create strategies that elevate you above the competition.

    Creativity and ingenuity

    Our creatives and technical experts offer professional video solutions. We capture your brand’s personality in every second of the video, highlighting your product or service in a unique and interesting way.

    Problem solvers

    We display critical thinking in every campaign we take on, resolving issues before they blow up and make your campaign bleed. We are proactive in dealing with loopholes and inspect strategies to ensure that they work seamlessly.

    Competitive pricing

    You can trust Seek Marketing Partners to bring the best value to what you invest in video campaigns. Our video marketing agency is confident that we can meet your expectations and more—we never upsell or offer services that you don’t need.

    Fuel your digital growth

    Video content marketing is a path that you must take when you want to boost your presence and ranking online. Seek Marketing Partners is your digital marketing specialist that can work with you in achieving this goal and more. We can carve your audience’s digital journey and produce content that carries them through every step, from brand awareness to conversion.

  • Email Marketing Automation 101: Using Automated Emails to Drive Sales

    Email Marketing Automation 101: Using Automated Emails to Drive Sales

    We’ve talked about Facebook, we’ve talked about Instagram, Twitter, and other social media platforms and tools. Well, today the best digital marketing agency in Bury are switching things up by moving on to Email Marketing. We provide email marketing services and our experts know how to deal with an email marketing campaign from start to finish and generate consistent leads & sales. It’s another of the services we can provide and in this week’s blog we’ll teach you the basics of email marketing automation. What it is, and why it can help your Email Marketing strategy – and your business – succeed!

    What Is Email Marketing Automation?

    Email marketing automation is a way of sending out important business emails to current or prospective customers. Ever get a confirmation email from a hotel right after booking online? How about an e-mail from an online store letting you know about a specific offer, or an item on your wishlist being on sale? Email marketing automation sends all of these. Make no mistake though, our email marketing experts know that email marketing automation can help everyone succeed. From giants like Amazon, Best Western and Steam, all the way down to a small marketing company like ourselves.

    How does Email Marketing Automation work?

    People usually give you an email address when they sign up to your site… As a result you already have the one vital piece of their info that you need to set up email marketing automation successfully. The concept of the ‘trigger’ is key to how email marketing automation works. A trigger could occur at the user’s end or yours, and is essentially an event of some sort that you want to respond to with an email. For example:

    An action by the user (e.g. completing a transaction)

    An inaction by the user (e.g. not signing into the site for a defined period of time)

    An offer (large-scale sales events, or smaller sales where the user has the item on a wishlist)

    A regular newsletter

    Seasonal greetings

    These triggers can be set up by yourself, your marketing company, or whoever is handling your email marketing strategy. The best digital agency in Bury also want to point out though, that a good marketing company such as ourselves should be able to find even more opportunities for email contact with your clientele.

    How can Email Marketing Automation Help You?

    Well, there are lots of ways. However, in the opinion of the best digital agency in Bury the main benefits are as follows: As the name suggests, email marketing automation essentially lets your email marketing strategy take care of itself. Your confirmations, thankyous, offer promos and more would all be sent out automatically. That lets you concentrate on other parts of your email marketing strategy or your business.

    The regular and consistent sending of emails once certain triggers are met also has two big upsides… Firstly, the regular contact email marketing automation can provide offers you more opportunities to engage with your customers. Any decent marketing company should tell you that that’s a good thing (if you didn’t know that already). Secondly – your increased presence in their inbox should also be a comforting factor for your customers. It shows that you aren’t a ‘here today, gone tomorrow’ company, and your emails are not spam. Make a good impression in this way, and you’ll probably see even more engagement with the emails you send… In turn leading to even more success for your email marketing campaign and strategy. You can easily manage all the aspects of email marketing and email automation by using email marketing software.

    So there you have it…

    …the basics of email marketing automation and the benefits it can have for your email marketing strategy – all explained by the ‘Most Outstanding Digital Marketing Firm of the Year, 2019 – North West’ according to SME News. That’s not all we can help you with though, so for even more award-winning advice call Seek Marketing Partners – the number one marketing company and digital agency in Bury on 0161 761 1800. If you’re looking for something that we can’t provide however, we still might be able to help you. We’re proud to be affiliated with the great folks at The Best Of Bury, who have all the contacts you need to find quality, reputable services and tradespeople in Bury. So, no matter what you’re looking for, make them your first port of call!

  • How SEO for SMEs Can Help You Compete with the Big Brands

    How SEO for SMEs Can Help You Compete with the Big Brands

    In the digital marketing landscape, businesses of all sizes are vying for the top spot in search engine results pages (SERPs). However, the competition becomes fiercer when small and medium-sized enterprises (SMEs) go head-to-head with colossal brands. How can these SMEs stand a chance in this ruthless marketplace? The answer is effective SEO for SMEs.

    Understanding SEO and Its Importance for SMEs

    Search Engine Optimisation, commonly referred to as SEO, is the practice of enhancing your website to improve its visibility in search engines. The higher your business ranks in search results, the more likely it is that users will visit your site.

    SEO for SMEs is especially crucial. It’s a powerful tool that can help SMEs compete with big brands by improving their online visibility, reaching a broader audience, and increasing traffic and sales.

    Global SEO vs. Local SEO: Knowing the Difference

    SEO can be classified into two categories: Global SEO and Local SEO.

    Global SEO targets a worldwide audience, focusing on broad keywords. It’s ideal for businesses that offer products or services globally.

    On the other hand, Local SEO aims to reach customers in a specific geographical area. It’s perfect for SMEs serving a local community or region. Local SEO often helps these businesses outrank large corporations in local search results.

    Exploring Different SEO Strategies for SMEs

    Effective SEO for SMEs requires a strategic approach, which includes both on-page and off-page SEO techniques.

    On-Page SEO

    On-page SEO involves optimising individual pages on your website. These tactics help search engines understand the content of your site and determine if it’s a relevant answer to users’ queries.

    • Keyword Optimisation: This involves integrating relevant keywords into your website’s content. Keywords help search engines understand what your site is about.
    • Meta Descriptions: These are brief descriptions that appear under your web page’s title in search results. Well-written meta descriptions can entice users to click on your link.
    • Optimised Images: Image optimisation can improve page load times, boost website engagement, and contribute to a better user experience.

    Off-Page SEO

    Off-Page SEO involves techniques that improve your site’s reputation and authority. These actions occur outside of your website but still significantly influence your rankings.

    Link Building: This is the process of getting high-quality inbound links from other websites. These links signal to search engines that your site is a trusted source of information.

    Social Media Promotion: Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are excellent channels for promoting your website content and boosting your online visibility.

    Online Reviews: Positive online reviews can enhance your business’s reputation, instill trust in potential customers, and positively influence your rankings.

    Ecommerce SEO

    If you’re running an e-commerce business, implementing SEO for SMEs can be a game-changer. Ecommerce SEO is all about making your online store more visible in the SERPs. By focusing on product page optimisation and providing high-quality, useful content, you can increase organic traffic and boost sales.

    Utilising PPC alongside SEO

    While SEO is about earning site visits organically, Pay-Per-Click (PPC) is about paying for clicks to your website. Utilising both can help SMEs maximise their online presence. PPC can complement SEO for SMEs by providing immediate results while your SEO efforts are still gaining traction.

    FAQs

    How can PPC complement SEO for SMEs efforts?

    PPC can provide immediate visibility on search engines, complementing the long-term results of SEO.

    Is SEO for SMEs cost-effective compared to traditional marketing methods?

    Yes, SEO for SMEs is a cost-effective marketing strategy. It focuses on attracting users who are actively looking for your services or products online, leading to more targeted and effective marketing. This can often yield a better return on investment compared to traditional advertising methods.

    Can SEO for SMEs improve the credibility of my business?

    Absolutely! SEO for SMEs not only improves online visibility but also enhances business credibility. Websites that rank high in search results are often perceived as more reputable. Additionally, SEO practices like producing high-quality content and earning backlinks from authoritative sites can significantly enhance your brand’s credibility.

    How can SEO for SMEs help increase conversion rates?

    SEO for SMEs can boost conversion rates by attracting high-quality traffic to your site. By optimising for keywords with strong commercial intent and improving the user experience on your site, you can better persuade visitors to take desired actions such as making a purchase, signing up for a newsletter, or filling out a contact form.

    Conclusion

    In the world of digital marketing, the competition is fierce, but that doesn’t mean SMEs can’t compete with the big brands. With effective SEO, whether local SEO, global SEO, on-page SEO, off-page SEO, or ecommerce SEO, SMEs can boost their online presence, reach a broader audience, and effectively compete with their larger counterparts.
    So why not give it a go? Our team at Seek Marketing Partners is ready and waiting to guide you through the world of SEO for SMEs. We offer comprehensive digital marketing solutions tailored to your unique business needs. Get in touch today – contact us here or connect with us on social media, Facebook, LinkedIn, and Tiktok.

  • SMP & Digital Marketing for Car Dealerships

    SMP & Digital Marketing for Car Dealerships

    In today’s highly competitive automotive market, car dealerships are constantly looking for innovative ways to stand out from the crowd. With the rise of the digital age, traditional marketing techniques alone are no longer sufficient to capture the attention of potential buyers. This is where digital marketing for car dealerships becomes vital. By leveraging the power of search engine optimisation (SEO), content marketing, social media marketing, and more, car dealerships can effectively reach a wider audience, generate leads, and ultimately drive sales. Seek Marketing Partners, a leading digital marketing agency, understands the unique challenges faced by car dealerships and offers a tailored approach to help them thrive in the digital landscape.

    Seek Marketing Partners & Digital Marketing for Car Dealerships

    Why Choose Seek Marketing Partners for Digital Marketing for Car Dealerships?

    It is essential to have digital marketing for car dealerships that is specifically designed to meet your unique goals and challenges. Seek Marketing Partners not only possesses a deep understanding of the automotive industry but also has the expertise to deliver outstanding results. Our team of experienced professionals offers a comprehensive range of services to help your dealership dominate the online market.

    Tailored SEO Strategies for Car Dealerships

    In the fiercely competitive online market, securing top positions in search engine results is crucial for car dealerships. At Seek Marketing Partners, our team of SEO experts understands the specific keywords and optimisation requirements of the automotive industry. With our digital marketing for car dealerships approach, we conduct meticulous keyword research, implement on-page optimisation techniques, and strategically build links to ensure that your dealership’s website ranks higher in search engine results pages (SERPs). This increased visibility translates into a greater influx of organic traffic and qualified leads, giving your dealership a competitive edge in the online landscape.

    Content Marketing that Drives Engagement

    Engaging and informative content is a powerful tool for attracting and retaining potential car buyers. At Seek Marketing Partners, we specialise in creating tailored content that resonates with your target audience as part of our digital marketing for car dealerships strategy. From compelling blog posts and articles to visually appealing infographics and engaging videos, we employ a variety of formats to showcase your dealership’s expertise and build trust with potential customers. By consistently delivering high-quality content that addresses the needs and interests of your audience, we can help establish your dealership as a thought leader in the automotive industry, driving engagement and nurturing customer relationships.

    Social Media Marketing for Maximum Reach

    In today’s digital landscape, social media platforms have become indispensable for businesses looking to connect with their target audience. Seek Marketing Partners’ social media marketing strategies enable car dealerships to harness the power of platforms such as Facebook, Twitter, LinkedIn, and Instagram in our digital marketing for car dealerships approach. Our team creates compelling social media campaigns tailored to your dealership’s unique value proposition, runs targeted advertisements, and actively engages with users to increase brand visibility, drive website traffic, and generate leads. By leveraging the latest social media trends, techniques, and analytics, we ensure that your dealership remains at the forefront of customers’ minds, ultimately leading to increased sales opportunities.

    Email Marketing for Effective Communication

    Another valuable component of our digital marketing for car dealerships strategy is email marketing. Email campaigns allow you to directly reach potential customers who have shown interest in your dealership or have interacted with your website. At Seek Marketing Partners, we develop personalised email marketing campaigns that provide targeted offers, promotions, and updates to your audience, nurturing leads and building customer loyalty. By leveraging the power of email marketing automation and segmentation, we help ensure that your messages reach the right people at the right time, driving conversions and enhancing customer relationships. Our strategic approach to email marketing allows your dealership to stay top-of-mind, providing valuable information and incentives that encourage repeat business and referrals.

    Seek Marketing Partners & Digital Marketing for Car Dealerships

    FAQs

    How can digital marketing for car dealerships help improve customer engagement?

    Digital marketing for car dealerships provides numerous avenues to enhance customer engagement. Through strategies such as content marketing, social media marketing, and email campaigns, you can actively interact with your target audience, share valuable information, answer their queries, and provide personalised offers. By consistently engaging with potential buyers through various digital channels, you can build lasting relationships and foster customer loyalty.

    Can digital marketing for car dealerships help increase local customer footfall?

    Absolutely. Digital marketing for car dealerships can be tailored to target local customers effectively. Techniques such as local SEO, geo-targeted ads, and location-based targeting on social media platforms allow you to reach potential buyers in your dealership’s vicinity. By optimising your online presence for local searches, promoting special local offers, and engaging with the local community through digital channels, you can drive increased footfall to your showroom.

    How does content marketing contribute to the growth of car dealerships in the era of digital marketing?

    Content marketing plays a crucial role in the growth of car dealerships in the digital marketing landscape. By implementing a strategic digital marketing for car dealerships, you can establish your dealership as a trusted industry authority and drive organic traffic to your website. Creating valuable and relevant content, such as informative blog posts, engaging videos, and visually appealing infographics, allows you to attract potential buyers, educate them about your offerings, and build credibility. By consistently delivering high-quality content that addresses the needs and interests of your target audience, you can build a loyal following, generate leads, and ultimately contribute to the growth of your dealership.

    Is email marketing still an effective strategy for car dealerships in the era of digital marketing?

    Absolutely. Email marketing continues to be a highly effective strategy for car dealerships in the digital marketing era. With the advancements in technology and personalization capabilities, email marketing remains a powerful tool to directly connect with potential customers who have shown interest in your dealership. Through a well-executed email marketing strategy that aligns with the principles of digital marketing for car dealerships, you can provide personalised offers, promotions, and updates to your audience. This allows you to nurture leads, drive repeat business, and build long-term relationships with your customers. By leveraging email marketing automation and segmentation, you can further enhance the effectiveness of your campaigns, ensuring that your messages reach the right people at the right time, leading to increased conversions and customer engagement.

    Seek Marketing Partners & Digital Marketing for Car Dealerships

    Conclusion

    In today’s highly competitive landscape, digital marketing has become an essential aspect of success for car dealerships. Seek Marketing Partners’ tailored approach to digital marketing for car dealerships provides a comprehensive range of strategies and services to help you drive traffic, boost sales, and dominate the online market. With our expertise in SEO, content marketing, social media marketing, and email campaigns, we have the tools and knowledge to elevate your dealership’s online presence and help you achieve your digital marketing goals. Contact us today to learn more about how Seek Marketing Partners can partner with your dealership for success in the ever-evolving digital world.