Category: Analytics and Tracking

For every person that reads a given piece of your social media marketing content, four more read the headline. An article’s title or headline, or your business’ slogan is what creates that crucial first impression upon which a customer makes their later decisions. As a result, getting these right is vital to your social media marketing efforts. However, there are more issues in play than just composition and style. Fear not though, as there are a number of content writing strategies out there that can help you pen the perfect preamble, and the leading team for social media marketing content creation and SEO in Bury are here to guide you too. So join Seek Marketing Partners now, as we take you through the what and why of a great heading!

Keep It Short And Simple:

While it certainly makes them more memorable – and therefore better for generation marketing, Seek Marketing Partners would also like to point out that keeping texts like these short also has other benefits. Shorter texts can leave you more room for things like a call to action… And that’s important if you’re up against a character limit. What’s more, it also feels less repetitive than longer taglines. This means that you can include a slogan more often in your social media marketing content without it becoming obvious and boring for your readers.

Consider Your Target Audience:

Again, while this too is a key factor in generation marketing, Seek Marketing Partners would advise that you ALWAYS consider your target audience when writing social media marketing content, or the titles that go with them. That way you can use words, references, and other content writing strategies or call to action techniques that they would expect to see, while avoiding the ones that they might not.

It’s Not Just About The Words:

The team behind the best SEO in Bury also want to remind you that the words you write won’t only be judged on their stylistic merit. The various search engines out there will use your social media marketing headlines and slogans to rank your website too. So, if you want your SEO to bury the competition, we’d advocate baking a consideration for SEO into your social media marketing content writing strategies. Finally, don’t forget about the powerful subliminal reminder that is the call to action. A strong association between your tagline and a call to action might even cause a reader to remember to act whenever they see your slogan, rather than when they see the call to action… it’s the marketing equivalent of saying “Bless you!” when you hear a sneeze.

Use of Stylistic Elements:

There are three specific content writing strategies that the team behind the best social media marketing content and SEO in Bury like to use to catch people’s attention. Alliteration is the strategy of stringing several similar sounds together to create a memorable turn of phrase. There is also the ‘Rule of Three’… A rule dictating that when listing off similar items or concepts, three is the optimum number of terms to use. Another alternative is the tactic of asking questions in your headline. These can really draw attention, especially if it’s a question that a reader has asked themselves, or an offer… Team these with a call to action and this formula can create headlines like “Want free stuff? Click here!” That’s a hard group of words to ignore…

Make It Timeless:

Especially if you want to harness the power of generation marketing Seek Marketing Partners’ advice is to make your headings timeless. Avoid references to specific dates, cultural references or trends that pin a text down to a specific point in time. That way you create a piece of social media marketing content or a slogan that can never be overtly ‘outdated’. This is one of our favourite content writing strategies because it means our content is always relevant to someone.

Be Consistent:

Finally, a rule that sometimes you should ignore. This shouldn’t apply to call to action phrases – mixing things up there is a good thing. However, consistency in tone of voice and formatting in your blog headings, the way you lay out your social media marketing content, even the consistent use of some content writing strategies can lend an air of knowledge and professionalism to your material. That professional appearance can also boost your chances of success with generation marketing to Seek Marketing Partners’ collective mind… So it’s a win-win situation in our opinion!

And of course, if you’d like to talk about this in more detail, or any of the other services that we can provide – get in touch with us online using these contact details, or visit us in person at our office on Broad Street in Bury!

Ever thought of how the business profiles increase Instagram engagement? If you’ve been a regular reader of our Seek Marketing Partners blog then you’ll know just how proud Seek Marketing Partners are of our Instagram page. In short, we feel that if you like our Instagram page, you’ll like us. Our Instagram community (and its engagement rate) are very important to the team. We want both to be as big as we can make them.

In making that effort we’ve found and developed a number of techniques that you too can use to boost your own Instagram community and increase Instagram engagement easily, and we’re happy to share those with you now.

First, Reply To Comments Thoughtfully

The best way to increase engagement on Instagram is to involve seeing social media as a busy bar. Each of your prospective customers is that dusky, mysterious beauty in the corner that’s caught your eye. You want to go and introduce yourself, but say the wrong thing and it’s all over before it’s even begun. What would you do in that bar? Charge straight in LOL’ing like a madman?

Or would you take a moment, think about what you could say that would get them to say something back (sparking a conversation), and THEN make your move? Exactly.

Ask Questions At The Beginning To Increase Instagram Engagement

The best and easiest way to grow your client engagement is to ask for it! Think how many times you’ve been asked for directions, if you want a brew, what time it is etc. Now, how many times have you instinctively given an answer? Yup, us too, and people do the same thing on social media. All of those answers count as increasing engagement for you, and will boost your engagement rate! If you’re new to this then start small.

Take a look at your Instagram community for designs or images you like and ask your graphic design provider to prepare that type of visuals.

Always Include A Call-to-action

The Seek Marketing Partners team will all admit to ‘liking’ something once or twice purely because we were asked to. And that’s precisely WHY people ask! By using a call to action you’re not ‘begging’ your Instagram community to help you out… You’re reminding them that you value their opinion and that they have the option to provide it.

In many cases, they’ll be happy too as well. Remember, that communication – which counts as the biggest opportunity to increase client engagement for you – is also a chance for them to interact with someone whose content they enjoy.

Think of it as a scaled-down version of them meeting their favourite singer, or sports star. Adding stories with a call to action has a better possibility to increase Instagram engagement. Sharing important information in carousel posts also helps.

Engage With Your Own Instagram Community

Just like in business, it’s not enough to get people ‘through the door’, you need to give them a reason to come back time and again. Great content – such as the content Seek Marketing Partners can provide – is part of that, but you won’t see much improvement in your Instagram engagement rate if that’s all you have to offer. You need to get out there, get to know your followers and make time to talk to them.

It’s about showing that you appreciate them as much as they do you, and appropriately, giving them the kind of posts and client engagement that you’re looking for can often lead to the favour being returned on your page, not only by your followers but by their followers too. Again, all of that will improve your client engagement, engagement rate, and very probably your Instagram community itself too! Speaking of which.

Recruiting New Community Members Will Help You To Increase Instagram Engagement A Little More

In order to increase the Instagram engagement rate continually, you need to recruit new members to your community. You can also go for social media marketing services to build your community.

The way to find new targets for client engagement is by using hashtags. Find out where your fans hang out and go there yourself, offering feedback and comments. Build conversations just as you would on your own page from there, and remember – you’re giving the other creators the exposure that they want on Instagram too, so don’t be shy!

Whatever you put must appear ‘organic’ though – generic one- or two-word posts might give the reader the impression that you’re only after likes and follows, or worse, that you’re a bot – so be honest, offer insight where you can, and avoid posts that are easily replied to with likes or emojis.
So there you have it, Seek Marketing Partners’ top five tips to increase Instagram engagement, and grow your engagement rate on Instagram. Don’t forget though, that if you want some more expert advice on all things social media, web design, SEO and more get in touch with the Seek Marketing Partners team by calling 0161 761 1800, or visiting our office at 151 The Rock, in Bury!

We’ve talked about Facebook, we’ve talked about Instagram, Twitter, and other social media platforms and tools. Well, today the best digital marketing agency in Bury are switching things up by moving on to Email Marketing. We provide email marketing services and our experts know how to deal with an email marketing campaign from start to finish and generate consistent leads & sales. It’s another of the services we can provide and in this week’s blog we’ll teach you the basics of email marketing automation. What it is, and why it can help your Email Marketing strategy – and your business – succeed!

What Is Email Marketing Automation?

Email marketing automation is a way of sending out important business emails to current or prospective customers. Ever get a confirmation email from a hotel right after booking online? How about an e-mail from an online store letting you know about a specific offer, or an item on your wishlist being on sale? Email marketing automation sends all of these. Make no mistake though, our email marketing experts know that email marketing automation can help everyone succeed. From giants like Amazon, Best Western and Steam, all the way down to a small marketing company like ourselves.

How does Email Marketing Automation work?

People usually give you an email address when they sign up to your site… As a result you already have the one vital piece of their info that you need to set up email marketing automation successfully. The concept of the ‘trigger’ is key to how email marketing automation works. A trigger could occur at the user’s end or yours, and is essentially an event of some sort that you want to respond to with an email. For example:

An action by the user (e.g. completing a transaction)

An inaction by the user (e.g. not signing into the site for a defined period of time)

An offer (large-scale sales events, or smaller sales where the user has the item on a wishlist)

A regular newsletter

Seasonal greetings

These triggers can be set up by yourself, your marketing company, or whoever is handling your email marketing strategy. The best digital agency in Bury also want to point out though, that a good marketing company such as ourselves should be able to find even more opportunities for email contact with your clientele.

How can Email Marketing Automation Help You?

Well, there are lots of ways. However, in the opinion of the best digital agency in Bury the main benefits are as follows: As the name suggests, email marketing automation essentially lets your email marketing strategy take care of itself. Your confirmations, thankyous, offer promos and more would all be sent out automatically. That lets you concentrate on other parts of your email marketing strategy or your business.

The regular and consistent sending of emails once certain triggers are met also has two big upsides… Firstly, the regular contact email marketing automation can provide offers you more opportunities to engage with your customers. Any decent marketing company should tell you that that’s a good thing (if you didn’t know that already). Secondly – your increased presence in their inbox should also be a comforting factor for your customers. It shows that you aren’t a ‘here today, gone tomorrow’ company, and your emails are not spam. Make a good impression in this way, and you’ll probably see even more engagement with the emails you send… In turn leading to even more success for your email marketing campaign and strategy. You can easily manage all the aspects of email marketing and email automation by using email marketing software.

So there you have it…

…the basics of email marketing automation and the benefits it can have for your email marketing strategy – all explained by the ‘Most Outstanding Digital Marketing Firm of the Year, 2019 – North West’ according to SME News. That’s not all we can help you with though, so for even more award-winning advice call Seek Marketing Partners – the number one marketing company and digital agency in Bury on 0161 761 1800. If you’re looking for something that we can’t provide however, we still might be able to help you. We’re proud to be affiliated with the great folks at The Best Of Bury, who have all the contacts you need to find quality, reputable services and tradespeople in Bury. So, no matter what you’re looking for, make them your first port of call!

Then you need to get in touch with Seek Marketing Partners. We’re the web design and social media marketing experts in the heart of Bury!

We’re superstars of social media marketing…

Social media marketing is the art of advertising your business via social media. Seek Marketing Partners will take various different parameters into account, to make your posts perfect for an online audience. From an SME startup to a nationwide corporation (or bigger), our people have the creativity and skills you need to get the results you want, and you can trust the specialists at Seek Marketing Partners to pen the perfect post every time! So, no matter whether you need someone to handle your social media accounts, or you want some expert advice on how to make the most of your social media marketing opportunities – the Seek Marketing Partners team are the people to call. However – social media marketing isn’t all we can do…

We’re the wizards of web design…

People can need web design services for all kinds of reasons. You could be a newer SME in need of a website… You could be rebranding… or looking for an experienced web design team to whip an under-performing site into shape. Whatever the catalyst, when you need web design, the Seek Marketing Partners team are the people you need on your side. With a top-notch graphics team and crack implementation staff, Seek Marketing Partners can provide quality solutions in all areas of the web design industry.

…but wait – there’s more!

Other services that Seek Marketing Partners can provide include Search Engine Optimisation to make sure that your awesome new website from our web design team gets seen by as many people as possible (something that’s very important for an SME), and Active Online Engagement to make your social media marketing content even more effective (also really beneficial for an SME). Away from the ream of social media, we also provide logo design services, app development, and more. Not sure if what you need is covered by the Seek Marketing Partners team’s skillset? Then why not take a look here for a full list of our services?

Why choose Seek Marketing Partners?

Well, there’s our social media marketing and web design talents that we’ve already told you about… However, like great social media marketing content, we know that there’s more to great service than meets the eye. The Seek Marketing Partners team take pride in treating our clients as individuals. Ideally, we’ll have met with you in person and gotten to know your business before beginning any social media marketing, web design or other projects together. With Seek Marketing Partners, there are no ‘cookie-cutter’ solutions. We provide bespoke answers to the unique web design and social media marketing challenges that your unique business faces.

Another plus point to the Seek Marketing Partners experience is our team’s globetrotting past. Most of us hail from right here in the North West, but we’ve also lived and worked in various places worldwide.  These places include the U.S. (where we maintain an office), on the continent in Europe, as well as the middle east, and the far east. What does that mean for you? Well, no matter whether you’re an SME selling black puddings in Bury, a high end marque making Sports cars in Spain, or a multi-national giant selling tech support in Texas, Seek Marketing Partners have the expertise to make sure that your website and your social media marketing content really resonates with your target audience.

Same great service as always, now in a new home…

Interested in how our team could help you? Then why not get in touch! You can reach Seek Marketing Partners by phone on +44 (0) 161 768 7372. If you’re already in Bury or Greater Manchester though, why not come and see us at the amazing new Seek Marketing Partners HQ – which you can find in 10 St. Marys Place, Bury, England, BL9 0DZ!